:root{--paper:#fff9fa;--ink:#591f35;--muted:#805b68;--line:#ebcdd7;--accent:#b66f86;--serif:'Cormorant Garamond',Georgia,serif;--sans:'DM Sans',Arial,sans-serif;--script:'Great Vibes','Segoe Script',cursive}*{box-sizing:border-box}html{font-size:16px}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);line-height:1.65}button,a{-webkit-tap-highlight-color:transparent}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit;cursor:pointer;border:0;background:none}a:focus-visible,button:focus-visible,video:focus-visible{outline:3px solid var(--accent);outline-offset:5px}button:disabled{opacity:.25;cursor:default}.masthead{max-width:1500px;margin:auto;padding:24px 5%;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line)}.wordmark{font:italic 37px var(--serif);line-height:1}.wordmark span{display:block;font:10px var(--sans);letter-spacing:2.5px;margin-top:8px}.masthead 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i{display:block;height:100%;background:var(--accent)}.fine,.source-note{font-size:12px;color:var(--muted);line-height:1.5}.source-note{margin:20px 0 0}.proof{display:grid;grid-template-columns:1.25fr 1fr;align-items:center;gap:24px}.screenshot-button{padding:8px;background:#fff;box-shadow:0 10px 35px #591f3510;border:1px solid var(--line);transform:rotate(2deg);max-width:245px}.screenshot-button:hover{transform:rotate(0)}.screenshot-button img{width:100%;max-height:450px;object-fit:contain;display:block}.screenshot-button>span{font-size:12px;display:block;padding:8px 0 2px}.proof-note>.script{font-size:36px;line-height:1.2;display:block;margin-bottom:18px}.proof-note p{font-size:14px;line-height:1.7;color:var(--muted)}.proof-note strong{font-weight:500;color:var(--ink)}.proof-note .text-link{font-size:12px;text-align:left}.year-highlight{border-left:2px solid var(--accent);padding:6px 0 6px 22px;margin-top:25px}.year-highlight>.script{font-size:37px;line-height:1.4}.year-highlight p{font-size:16px;margin:5px 0 6px}.year-highlight p span{font-size:12px;color:var(--muted)}.year-highlight .text-link{font-size:12px}.collaboration{text-align:center;margin:auto;padding-top:40px;background:#f9e6ed}.collaboration h2{font:500 clamp(52px,5.8vw,82px)/1.05 var(--serif);letter-spacing:-1px;margin-bottom:20px}.collaboration h2 .script{font-size:1.25em}.collab-intro{max-width:620px;margin:0 auto 24px;color:var(--muted)}.collab-options{display:grid;grid-template-columns:1fr 1fr;text-align:left;gap:45px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:23px 0;margin:0 auto 20px;max-width:860px}.collab-options article{position:relative;padding-left:40px}.option-number{font:italic 22px var(--serif);position:absolute;left:0;top:6px;color:var(--accent)}h3{font:500 29px var(--serif);margin-bottom:10px}.collab-options p{font-size:16px;color:var(--muted);margin:0}.email{font:500 clamp(22px,3vw,36px) var(--serif);border-bottom:1px solid var(--ink);display:inline-block;overflow-wrap:anywhere}.social-links{display:flex;justify-content:center;gap:30px;font-size:14px;margin-top:18px}.social-links span{color:var(--muted);font-size:12px}.signoff{font-size:33px;margin:18px 0 0}.page-nav{max-width:1500px;margin:0 auto;padding:18px 5%;display:flex;justify-content:space-between;align-items:center;border-top:1px solid var(--line);gap:15px}.footer-label{font-size:12px;letter-spacing:1.6px;color:var(--muted)}.page-dots{display:flex;gap:9px}.page-dots a{width:32px;height:32px;display:grid;place-items:center;font-size:12px;border:1px solid transparent;border-radius:50%}.page-dots a[aria-current=page]{border-color:var(--ink)}.page-dots a:hover{background:#e9d3db}.page-controls{display:flex;align-items:center;gap:18px}.page-controls button{width:36px;height:36px;border:1px solid var(--line);border-radius:50%;font-size:20px;display:grid;place-items:center}.page-controls button:not(:disabled):hover{background:var(--ink);color:var(--paper)}#counter{font-size:12px;letter-spacing:1px}dialog{max-width:min(90vw,650px);max-height:92svh;padding:18px;background:var(--paper);border:1px solid var(--line);color:var(--ink)}dialog::backdrop{background:#211018bc;backdrop-filter:blur(5px)}dialog img{display:block;max-width:100%;height:auto;margin:auto}dialog p{font-size:14px;padding-right:36px;margin-bottom:14px}.close-dialog{position:sticky;top:0;float:right;background:var(--ink);color:white;border-radius:50%;width:32px;height:32px;line-height:1;font-size:26px}body:has(dialog[open]){overflow:hidden}.slide.active{animation:appear .35s ease both}@keyframes appear{from{opacity:.3;transform:translateY(6px)}to{opacity:1;transform:none}}@media(min-width:1500px){.film-grid{max-width:1150px;margin:auto}.film-frame{max-height:510px}.intro{gap:10%}}@media(max-width:1000px){.intro{gap:5%}.portrait img{height:520px}.portrait figcaption{left:-20px;font-size:34px}.film-grid{gap:16px}.proof{grid-template-columns:1fr}.proof-note{display:none}.screenshot-button{justify-self:center;max-width:220px}.insights-layout{gap:7%}.footer-label{max-width:140px}.section-heading h2{font-size:52px}}@media(max-width:700px){.masthead{padding:17px 6%}.wordmark{font-size:31px}.wordmark span{font-size:10px}.masthead nav{gap:18px;font-size:14px}.masthead nav a:nth-child(2),.masthead nav a:nth-child(3){display:none}.slide{padding:30px 6%;min-height:calc(100svh - 162px)}.intro{grid-template-columns:1fr;gap:30px}.intro-copy{max-width:none}h1{font-size:59px;max-width:350px;margin-bottom:16px}h1 .script{margin-left:75px;line-height:1.1}.eyebrow{font-size:12px;letter-spacing:1.8px}.lead{font-size:28px}.intro-copy>p:not(.eyebrow):not(.lead){font-size:16px}.intro-details{font-size:12px;justify-content:flex-start;flex-wrap:wrap;gap:15px}.portrait{width:90%;max-width:390px}.portrait img{height:470px}.portrait figcaption{left:-13px;font-size:32px}.section-heading{align-items:flex-start;flex-direction:column;gap:14px;margin-bottom:20px}.section-heading h2{font-size:44px}.section-heading>p{font-size:14px}.film-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px 14px}.play-circle{width:46px;height:46px;font-size:18px}.film figcaption{font-size:14px;display:block}.film figcaption span{display:block;font-size:12px}.play-label{font-size:12px;bottom:14px}.section-tail{align-items:flex-start}.section-tail p{font-size:12px;max-width:150px}.section-tail .text-link{font-size:14px}.insights-layout{grid-template-columns:1fr;gap:25px}.metric strong{font-size:48px}.main-metric strong{font-size:80px}.proof{grid-template-columns:1fr 1fr;gap:18px;align-items:center}.proof-note{display:block}.proof-note>.script{font-size:30px}.screenshot-button{max-width:210px}.source-note{font-size:12px}.collaboration{text-align:left}.collaboration h2{font-size:51px}.collab-options{grid-template-columns:1fr;gap:25px}.collab-options article{padding-left:35px}.collab-intro{font-size:16px}.email{font-size:24px}.social-links{justify-content:flex-start;gap:20px;font-size:14px;flex-wrap:wrap}.social-links span{display:none}.signoff{font-size:30px}.page-nav{padding:16px 6%;flex-wrap:wrap}.footer-label{display:none}.page-dots{gap:4px}.page-dots a{width:27px;height:27px}.page-controls{gap:9px}.page-controls button{width:31px;height:31px}#counter{font-size:12px}}@media(prefers-reduced-motion:reduce){.slide.active{animation:none}*{scroll-behavior:auto!important}}
/* Portfolio refinement: quiet movement and a consistent fashion edit. */
.community-note{display:flex;align-items:center;gap:16px;margin:18px 0 20px;padding:12px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);max-width:390px}.community-note>strong{font:500 43px/1 var(--serif);letter-spacing:-1px}.community-note>span{font-size:14px;line-height:1.4}.community-note small{font-size:12px;color:var(--muted)}.community-note>span:last-child{margin-left:auto}.community-note:hover{color:#973a5c}.film-grid{grid-template-columns:repeat(3,minmax(0,1fr));max-width:990px;margin:0 auto;gap:34px}.film-frame{max-height:520px}.film-frame video{filter:brightness(var(--exposure,1)) contrast(1.025)}.film figcaption{display:block;padding-top:15px}.film figcaption .film-title{display:block;font:500 22px/1.25 var(--serif);color:var(--ink)}.viral-results{border-top:1px solid var(--line);padding-top:10px;margin-top:12px}.film figcaption .viral-label{font-size:10px;letter-spacing:1.5px;color:var(--muted)}.video-stat{padding:4px 0;display:flex;align-items:center;width:100%;gap:10px;text-align:left}.film figcaption .video-stat span{font-size:12px}.video-stat strong{font-size:14px;font-weight:500}.video-stat span:last-child{margin-left:auto}.video-stat:hover strong{text-decoration:underline}.viral-results small{display:block;font-size:12px;color:var(--muted)}.more-insights{margin-top:22px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.more-insights summary{font-size:14px;font-weight:500;padding:16px 0;list-style:none;display:flex;justify-content:space-between;cursor:pointer}.more-insights summary::-webkit-details-marker{display:none}.more-insights summary:focus-visible{outline:2px solid var(--accent);outline-offset:4px}.more-insights summary span{font-size:20px;line-height:1;transition:transform .25s}.more-insights[open] summary span{transform:rotate(45deg)}.expanded-insights{display:grid;grid-template-columns:1fr 1fr;gap:28px 50px;padding:14px 0 24px}.expanded-insights .eyebrow{font-size:12px;letter-spacing:1.5px;margin-bottom:13px}.mini-metrics{display:flex;gap:24px;margin-bottom:13px;flex-wrap:wrap}.mini-metrics strong{display:block;font:500 33px/1.2 var(--serif)}.mini-metrics span{display:block;font-size:12px;color:var(--muted)}.insight-list{margin:0 0 12px}.insight-list>div{display:flex;justify-content:space-between;gap:20px;padding:6px 0;border-bottom:1px solid var(--line);font-size:14px}.insight-list dd{margin:0}.expanded-insights .text-link{font-size:12px}.button,.page-controls button,.page-dots a{transition:background .2s,color .2s,transform .2s}.button:hover{transform:translateY(-2px)}.slide.active .film{animation:soft-reveal .55s both;animation-delay:var(--stagger,0ms)}.slide.active .intro-copy,.slide.active .section-heading{animation:soft-reveal .45s both}.slide.active .portrait{animation:soft-reveal .65s both}.more-insights[open] .expanded-insights{animation:soft-reveal .3s both}.film-frame{transition:box-shadow .25s}.film-frame:hover{box-shadow:0 9px 24px #591f3518}@keyframes soft-reveal{from{opacity:0;transform:translateY(9px)}to{opacity:1;transform:none}}@media(max-width:1000px){.film-grid{gap:24px}.video-stat{flex-wrap:wrap;gap:4px 10px}}@media(max-width:700px){.film-grid{grid-template-columns:1fr;max-width:310px;gap:32px}.film-frame{max-height:none}.film figcaption .film-title{font-size:24px}.section-heading h2{line-height:1.2}.expanded-insights{grid-template-columns:1fr;gap:26px}.mini-metrics{gap:24px}.community-note{max-width:none}.intro-details{gap:7px 16px}.portrait{margin-top:0}}@media(prefers-reduced-motion:reduce){.slide.active .film,.slide.active .intro-copy,.slide.active .section-heading,.slide.active .portrait,.more-insights[open] .expanded-insights{animation:none}.button,.page-controls button,.page-dots a,.more-insights summary span,.film-frame{transition:none}.button:hover{transform:none}}
.brand-services{max-width:860px;margin:22px auto 26px;text-align:left;background:#fff8;padding:22px 26px}.brand-services .eyebrow{margin-bottom:12px}.service-list{display:flex;gap:14px 28px;flex-wrap:wrap;margin-bottom:14px}.service-list span{font:500 24px var(--serif)}.brand-services>p:last-child{font-size:16px;color:var(--muted);margin:0}.collaboration{padding-bottom:40px}@media(max-width:700px){.brand-services{padding:20px}.service-list{gap:10px}.service-list span{width:100%;font-size:25px}}

@media(min-width:701px){.collab-options article:last-child:nth-child(3){grid-column:1/-1;max-width:720px}}

/* Continuous page scrolling and clearer insight controls. */
html{scroll-behavior:smooth;scroll-padding-top:104px}.masthead{position:sticky;top:0;z-index:20;background:#fff9faee;backdrop-filter:blur(14px)}.slide{scroll-margin-top:104px;border-bottom:1px solid var(--line)}.slide[hidden]{display:block!important}.page-controls{display:none}.more-insights{margin-top:30px;border:1px solid var(--accent);border-radius:5px;background:#fff;overflow:hidden;box-shadow:0 8px 24px #591f350c}.more-insights summary{padding:18px 22px;font-size:16px;font-weight:600;background:#f3d7e0}.more-insights summary:hover{background:#edccd7}.more-insights[open] summary{border-bottom:1px solid var(--line)}.expanded-insights{padding:22px}@media(max-width:700px){html{scroll-padding-top:83px}.slide{scroll-margin-top:83px}.more-insights summary{padding:17px 18px}.expanded-insights{padding:20px 18px}}

/* Soft, staggered reveals as each part enters the viewport. */
.scroll-reveal{opacity:0;transform:translateY(28px);transition:opacity .75s ease,transform .75s cubic-bezier(.2,.7,.2,1);transition-delay:var(--reveal-delay,0ms);will-change:opacity,transform}.scroll-reveal.is-visible{opacity:1;transform:none}.slide.active .scroll-reveal{animation:none}.film.scroll-reveal{transform:translateY(34px) scale(.985)}.film.scroll-reveal.is-visible{transform:none}.proof.scroll-reveal,.portrait.scroll-reveal{transform:translateY(22px) scale(.98)}.proof.scroll-reveal.is-visible,.portrait.scroll-reveal.is-visible{transform:none}.more-insights.scroll-reveal{transform:translateY(18px)}.more-insights.scroll-reveal.is-visible{transform:none}@media(prefers-reduced-motion:reduce){.scroll-reveal,.film.scroll-reveal,.proof.scroll-reveal,.portrait.scroll-reveal,.more-insights.scroll-reveal{opacity:1;transform:none;transition:none}}

/* Header language switch. English remains the default. */
.masthead{justify-content:flex-start;gap:24px}.masthead nav{margin-left:auto}.language-switch{display:flex;align-items:center;gap:7px;padding:5px 8px;border:1px solid var(--line);border-radius:999px;background:#fff;color:var(--muted);font-size:11px;letter-spacing:1px}.language-switch button{min-width:28px;padding:3px 5px;border-radius:999px}.language-switch button[aria-pressed=true]{background:var(--ink);color:var(--paper)}.language-switch button:hover{color:var(--ink)}@media(max-width:700px){.masthead{gap:12px}.language-switch{gap:3px;padding:4px 5px}.language-switch button{min-width:25px;padding:3px}.masthead nav{gap:14px}}
